Updated October 23, 2026 · My Single Property Websites
A rental ad on a marketplace or in a Facebook group has limited room and gets reposted, copied and buried. A page of your own does three things the ad can't:
Everything a renter needs to decide whether to ask for a showing. If a question comes up twice, it belongs on the page.
| Item | What to say |
|---|---|
| Rent | The monthly amount, and exactly what it includes: water, trash, gas, electric, internet, lawn care, snow removal. |
| Deposit and fees | The security deposit, any application fee, and any pet deposit or pet rent. Many states and cities limit deposits and fees, so check yours before you publish numbers. |
| Available date and lease | The move-in date and the lease length you offer: 12 months, month to month, or a choice. |
| Pets | Allowed or not, and any limits on number or size. Fair housing law treats assistance animals for people with disabilities differently from pets, so ask your local housing authority or attorney before writing a no-animals rule. |
| Parking, laundry, storage | Garage, assigned space or street; in-unit laundry, hookups or shared; any storage that comes with the unit. |
| Photos and a floor plan | Every room, the outside and the parking. Renters who've seen the bathroom don't call to ask about it. |
| How to see it | Showing times, or "text to book a time." Say that you show the unit in person before anyone pays anything. |
| How to apply | The steps, what the application asks for, and your screening criteria (income, credit, rental history), written down and applied the same way to everyone. |
| Your contact details | The same name, phone and email you use in every ad, so a renter can match them. |
Our guide to what to put on a single property website covers the rest of the page (the description, photo order, the map) for any listing, sale or rent.
The federal Fair Housing Act makes it unlawful to publish any "notice, statement, or advertisement, with respect to the sale or rental of a dwelling" that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap (disability), familial status or national origin (42 U.S.C. 3604(c)).
Small landlords sometimes assume they're exempt. Some are, from parts of the Act: for example, an owner who lives in one of the units of a building with four units or fewer, or an individual owner of no more than three single-family homes renting without a broker. But the exemption section opens with "Nothing in section 3604 of this title (other than subsection (c)) shall apply," which means the advertising rule still applies to them (42 U.S.C. 3603(b)).
In practice: describe the unit, not the tenant you picture in it. "Two bedrooms, fenced yard, 10 minutes to the hospital" describes the home; "perfect for a young professional" or "no kids" describes a person and can break the rule. Many states and cities protect more groups than the federal list. Our fair housing words to avoid list and the free fair housing word checker screen a description before you publish it.
Rental scams usually start with a real listing. The FTC's rental listing scams page describes scammers who "copy the pictures, description, or virtual tour from a real online rental listing" and swap in their own contact details. The warning signs it gives renters:
You can't stop someone copying your photos, but you can make the real listing easy to confirm. The FTC suggests renters check whether the property is on the rental company's own website and search the address together with the owner's name. So:
A line like this on the page helps:
The page then shows the rent with its period ("$2,400 Per Month") and leaves out the mortgage calculator that sale listings get. The AI assistant on the page answers renters' questions from the facts you entered. If they ask something you haven't written down, it says it will have you confirm rather than guessing, and it won't discuss who lives in the area. So the more of the table above you fill in, the more it can answer for you.
Pricing: the Starter plan is $19 a month for one active listing; the AI Agent plan is $99 a month for unlimited listings. Both start with a 14-day free trial. See pricing.
Yes. A single property website works the same for a rental as for a sale: one page for the unit with the photos, the rent, the terms and your contact details, at a link you can put in every ad.
The rent and what it includes, the deposit and fees, the available date and lease length, the pet policy, parking and laundry, photos of every room, how to see the unit, how to apply, and your contact details.
Yes. Some small landlords are exempt from parts of the federal Fair Housing Act, but the exemptions expressly leave out the advertising rule in 42 U.S.C. 3604(c). An ad can't indicate a preference or limitation based on race, color, religion, sex, disability, familial status or national origin, and state and local laws often add more protected groups.
You can't stop someone copying your photos, but you can make the real listing easy to confirm: use the same contact details and page link in every ad, say on the page that you show the unit before taking any payment, and never ask for wire transfers, gift cards or cryptocurrency. The FTC tells renters to check whether a property is on the rental company's own website, so a page of your own gives them something to check.
One page for the unit, with the rent, the terms and every photo, your contact details on every view, inquiries sent straight to you, and an AI assistant that answers renters' questions from the facts you entered.
Start free Check your ad for fair housing words →Related: What to put on a single property website · Fair housing words to avoid · Posting a listing on Facebook · Guides