Free Real Estate Flyer Maker (Printable, With a QR Code to the Listing)

What to put on a real estate flyer

A flyer gets a few seconds on a kitchen counter or in a take-one box. It has room for the facts a buyer screens on and one reason to look closer, and that's all it should try to do.

One strong photo, and up to three more. The big photo is usually the front of the house, or the view if the view is the point. The smaller ones show the rooms buyers ask about first: the kitchen, the main living space, the primary bedroom or the backyard.
Price and address, large. They're what people read first. Leaving the price off doesn't create curiosity; it makes the flyer less useful to the buyer holding it.
Beds, baths and square feet on one line under the address.
Four to six features, each specific: "Remodeled kitchen (2024)" tells a buyer more than "Updated throughout."
A short description. Two or three sentences fit. The listing's website is where the longer version goes; our guide to listing description length has the numbers.
The open house time, if there is one.
Your name, brokerage, license number and phone. See the state rules below.
A QR code to the listing's website. A flyer holds four photos. The QR code takes the buyer to all of them, plus the details and a way to reach you.

What your state may require on a flyer

Listing flyers are advertising, and each state's real estate commission sets what advertising has to show. Two examples from the regulators' own text:

California. The Department of Real Estate's regulation 10 CCR 2773 (as amended March 28, 2019) requires your "eight (8) digit real estate license identification number and responsible broker's name as currently licensed" on solicitation materials that are a first point of contact with consumers, and its list includes "promotional and advertising flyers, brochures... leaflets." In written materials, "the type size of the license identification number shall be no smaller than the smallest size type used in the solicitation material." On this flyer the license number prints at the same size as the smallest text.
Texas. The Texas Real Estate Commission's advertising rule, 22 TAC 535.155, requires the broker's name on advertisements, and per TREC's guidance it must be at least half the size of the largest contact information for any agent or team in the ad. On this flyer the brokerage prints at the same size as your phone number.

Other states have their own rules. Check your commission's advertising rule before you print a stack. This page isn't legal advice.

Two more things to check. A flyer in a window or handed out to the public counts as public marketing under NAR's Clear Cooperation Policy, so it starts the one-business-day clock if the listing isn't in the MLS yet; our guide to coming soon listings and Clear Cooperation covers the options. And describe the property, not the buyer you imagine for it: our fair housing word checker screens a description against HUD's advertising guidance, and fair housing words to avoid explains why.

Why the QR code is worth the space

A flyer can show four photos. Listings usually have far more: Zillow says its average listing has 33, and on My Single Property Websites, agents with three or more listing sites post a median of 28 (see what to put on a single property website). The QR code bridges the two. Point it at the listing's own website rather than a portal page, so the person scanning lands on your listing and your contact details, not a page of similar homes from other agents. A QR code scans from about ten times its own width, so the code on this flyer, about 1.2 inches across inside its white border, reads from about a foot away, which is plenty for a flyer in someone's hand. Our sign QR code guide covers sizing for yard signs.

Printing tips

The flyer is letter size (8.5 × 11 inches) with half-inch margins, which home and office printers handle without cropping.
In the print dialog, turn off "Headers and footers" so the browser doesn't print the date and web address on the page.
Choose "Save as PDF" to keep a copy or send it to a print shop. The photos are embedded at the resolution you picked, so use the full-size files from your photographer, not thumbnails.
If the text runs past the bottom of the page, the flyer page tells you; shorten the description or the feature list.

Common questions

What should a real estate flyer include?

One strong photo and a few supporting ones, the price, the address, beds, baths and square feet, four to six features, a short description, the open house time if there is one, and your name, brokerage and contact details. A QR code to the listing's website lets people see every photo, since a flyer only has room for a few.

Do I need my license number on a listing flyer?

In California, yes: the Department of Real Estate's regulation 10 CCR 2773 lists promotional and advertising flyers among the materials that must show your eight-digit license number and your responsible broker's name, with the number in type no smaller than the smallest type on the flyer. Texas requires the broker's name on every advertisement, at least half the size of the largest contact information for an agent or team. Other states set their own rules, so check your real estate commission's advertising rule.

Are my photos uploaded?

No. You pick the photos on the flyer page and your browser shows them from your own device. Nothing you type or pick is saved on our servers, and the flyer is gone when you close the page, so print it or save it as a PDF first.

Sources

California Department of Real Estate, Title 10 CCR §2773, Disclosure of License Identification Number on Solicitation Materials, amended text approved March 28, 2019 (read October 19, 2026).
Texas Real Estate Commission, "What is the required information that must be provided in advertisements?" and Rule 535.155 (read October 19, 2026).
Photo counts: Zillow's average of 33 photos per listing, as cited in our MLS photo limits guide; My Single Property Websites listing data, 821 agents' latest sites, October 2023 to September 2026.

Real Estate Flyer Maker: Free, Printable, With a QR Code